Creating an image beyond the logo

Challenge

Having managed portfolios with over $4 billion in assets, Petra’s leadership’s expertise was world-class yet Petra wasn’t perceived as a world-class brand. Our task was to change this perception.

Big Idea

First impressions are indelible.

Action

We looked beyond Petra’s logo and created a visual style that ensured every brand touch point exuded world-class excellence.

Results

Subsequent feedback from Petra’s clients indicated most of them were pleasantly surprised to learn Petra is a local brand.