Getting respected independent minds to sell a brand
Read the case study
Challenge
When LeapFrog Investments, a private equity fund focused on financial services in Africa and Asia acquired stakes in Petra, we saw it as an endorsement for Petra and decided to amplify the endorsement.
Big Idea
Don’t blow your own horn.
Action
We put LeapFrog’s transaction lead and Petra’s leadership on a high table and placed the finest financial news editors across them with all guns blazing.
Results
Over the next few days, all reputable financial segments off and online shared their views on the promising prospects Petra presented – Amplifying Leapfrog’s endorsement.
