Sustaining online audience’s interest

Challenge

Petra’s online audience were bound to disengage once the conversations got monotonous or irrelevant so we had to find out how to continuously keep them interested and engaged.

Big Idea

Test, Learn & Adapt.

Action

We widened the topics of our online communications and tracked how relevant and engaging the different target segments considered each communication we put out there to be.

Results

Our data analysis brought clarity on what mattered most to the different target segments and which online tools were most suitable for reaching them. This enabled us to optimize our budget, and sustain enquiries at not less than a 100 per month.