Developing a philosophy-driven brand identity

Challenge

Radbanc, a world-class family office, had barely opened its doors to the public when one of the largest banks in the country fully outsourced its private banking division to it, thus compelling Radbanc to begin operations earlier than anticipated. Radbanc urgently needed a brand identity that expressed its business philosophy – sustaining wealth beyond generations.

Big Idea

Beyond generations = timeless = infinity.