Nationwide had to figure out how to do three things at the same time:
1. Play an advocacy role to help diffuse the anarchy COVID-19 was unleashing on society
2. Deepen recognition of its newly consolidated brand
3. Continue driving sales in a competitive space.
We were tasked with supporting Nationwide’s Corporate Communication’s Team with content for achieving the three tasks mentioned above.
We created three sets of content:
1. ‘Closer by Far’ – To show how Nationwide ensures that customers can access healthcare with little or no human contact,
2. ‘How Wide, How Far, How High, How Deep?’ – To show how Nationwide’s pedigree is unmatched and
3. Content to address subsequent topical issues.