Having managed portfolios with over $4 billion in assets, Petra’s leadership’s expertise was world-class yet Petra wasn’t perceived as a world-class brand. Our task was to change this perception.

Big Idea

First impressions are indelible.


We looked beyond Petra’s logo and created a visual style that ensured every brand touch point exuded world-class excellence.


Subsequent feedback from Petra’s clients indicated most of them were pleasantly surprised to learn Petra is a local brand.

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