Having managed portfolios with over $4 billion in assets, Petra’s leadership’s expertise was world-class yet Petra wasn’t perceived as a world-class brand. Our task was to change this perception.
First impressions are indelible.
We looked beyond Petra’s logo and created a visual style that ensured every brand touch point exuded world-class excellence.
Subsequent feedback from Petra’s clients indicated most of them were pleasantly surprised to learn Petra is a local brand.