Getting respected independent minds to sell a brand

Challenge

When LeapFrog Investments, a private equity fund focused on financial services in Africa and Asia acquired stakes in Petra, we saw it as an endorsement for Petra and decided to amplify the endorsement.

Big Idea

Don’t blow your own horn.

Action

We put LeapFrog’s transaction lead and Petra’s leadership on a high table and placed the finest financial news editors across them with all guns blazing.

Results

Over the next few days, all reputable financial segments off and online shared their views on the promising prospects Petra presented – Amplifying Leapfrog’s endorsement.