Making a technical document fun to read

Challenge

A lengthy service charter to ensure consistency in service delivery was developed for Metropolitan Insurance’s entire team. However, in line with MET’s departure from rigidity, the lengthy charter had to be turned into a cool and easy-to-read self-explanatory document.

Big Idea

A picture speaks a thousand words.

Action

We summarized effectively and managed text weight to draw attention to key issues, and introduced illustrations to help make the message stick.