Taking a refreshed brand to market during a difficult time

Challenge

Nationwide had to figure out how to do three things at the same time:

1. Play an advocacy role to help diffuse the anarchy COVID-19 was unleashing on society

2. Deepen recognition of its newly consolidated brand

3. Continue driving sales in a competitive space. 

We were tasked with supporting Nationwide’s Corporate Communication’s Team with content for achieving the three tasks mentioned above.

Action

We created three sets of content:

1. ‘Closer by Far’ – To show how Nationwide ensures that customers can access healthcare with little or no human contact,

2. ‘How Wide, How Far, How High, How Deep?’ – To show how Nationwide’s pedigree is unmatched and

3. Content to address subsequent topical issues.