Taking a refreshed brand to market

Challenge

After successfully getting the entire back-end brand repositioning work done, it was time to tell the world Metropolitan Insurance (MET) offers the best value for money in the non-life insurance sphere.

Big Idea

If you want more from your insurer then you need MET.

Action

We used radio, print, and out-of-home media to highlight the unique benefits of choosing MET over the competition.

Results

For the first time in the brand’s life, it won the admiration of competitors, inspired a sense of pride among employees, and secured significant positive word-of-mouth among the general public.