Using insights to drive sales

Challenge

In a market where most people have nothing to do with insurance until their first vehicle purchase and only about 7% of retail customers switch from one insurer to another, you need to appeal to first-time vehicle owners if you want to grow your share of the retail market.

Big Idea

Empathize. Let’s connect to the love people have for their first cars.

Action

Through attention-grabbing advertisements we showed how passionate we all are about our first cars – how, because they are more than just a car to us, we cannot do without them; the very reason why they should be in the hands of the insurer who assures you a hassle-free restoration process in case the unexpected happens to your car.