In a market where most people have nothing to do with insurance until their first vehicle purchase and only about 7% of retail customers switch from one insurer to another, you need to appeal to first-time vehicle owners if you want to grow your share of the retail market.

Big Idea

Empathize. Let’s connect to the love people have for their first cars.


Through attention-grabbing advertisements we showed how passionate we all are about our first cars – how, because they are more than just a car to us, we cannot do without them; the very reason why they should be in the hands of the insurer who assures you a hassle-free restoration process in case the unexpected happens to your car.

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